Home Page Image
  Additional Information:
Qualifications and Education


Publications and Presentations

The Aspen


Krista Strohoffer is a licensed financial advisor.  She helps her clients identify their financial goals and dreams and develop a strategy to reach them. These goals might include a comfortable retirement, education savings, or a first time home purchase.

During this process, Krista spends a great deal of time educating her clients. She believes that knowledge is power and with financial knowledge comes financial freedom. Krista is also a firm believer that everyone deserves and can benefit from professional financial advice, regardless of their net worth or investable assets.

Krista specialized in Sustainable and Socially Responsible Investing (SRI) since 1999. After several years at Prudential Securities, the Center for Responsible Investing, Morgan Stanley and Smith Barney, Krista launched Principled Investing LLC in January 2006. She did this so she could focus her practice on Sustainable and Socially Responsible Investing.

When selecting investments, Sustainable and Socially Responsible Investing (SRI) looks beyond the financials to include the environmental, social and governance (ESG) records of a particular investment. How a company treats their employees, their community, the environment and the consumers of their products sheds light on how well that company is managed and how well that company is likely to compete in the long term.

Krista spends her free time hiking, climbing and skiing in the beautiful Colorado mountains. Krista is an avid gardener and enjoys eating from her small but productive organic vegetable garden.



Copyrightę 2008   Principled Investing LLC - All Rights  Reserved
Securities offered through Portfolio Resources Group, Inc., Member FINRA, SIPC, MSRB, FSI.
Advisory Services provided through Portfolio Resources Advisor Group, Inc. (PRAG), a registered investment advisor and a Portfolio Resources Group Company.
Advisory accounts carried by TD Ameritrade Institutional, Schwab Institutional, and Pershing LLC. Member NYSE/SIPC, a subsidiary of The Bank of New York Mellon Corporation.
Principled Investing LLC is a DBA of Krista Strohoffer who is an Investment Advisor Representative (IAR) of PRAG and a Registered Representative of PRG.