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Treat the Earth well. For it was not given to you by your parents. It was loaned to you by your children. - Kenyan Proverb 

Sustainability and Impact

In 1987, the UN World Commission on Environment and Development’s report, Our Common Future also known as the Brundtland Report defined “sustainable development” as... 

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About Us

Specializing in SRI and Impact Investing since 1999, Krista Strohoffer is a licensed Financial Advisor, CFP, AIF. She helps her clients identify their financial goals and dreams and develop a strategy to reach them.

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Your money can and does make a difference. When you invest, you’re investing for future goals. How you invest to reach your goals has an impact.

Krista Strohoffer founded Principled Investing LLC in 2006 so that she could focus her practice on Sustainable and Socially Responsible Impact Investing (SRI). Having specialized in this industry since 1999, Krista has seen the industry grow and mature dramatically. 

According to the US SIF Foundation, since 1999 US assets in SRI or ESG investments rose from $2.16 trillion to $8.72 trillion in 2016. Much of this growth is fueled by increased demand from female investors and millennial investors as well as institutions and foundations. 

SRI and Impact Investing looks beyond the financials to include the environmental, social and governance (ESG) records of a particular investment. How a company treats its employees, its community, the environment and the consumers of its products sheds light on how well that company is managed and how well that company is likely to compete in the long term. 

In 2005 the Asset Management Working Group (AMWG) of the United Nations Environmental Program Finance Initiative (UNEP FI) commissioned the law firm Freshfields Bruckhaus Deringer to write a report entitled “A Legal Framework for the Integration of Environmental, Social and Governance Issues into Institutional Investment. “ Referred to as the “Freshfields Report” it stated that


 “…integrating ESG considerations into an investment analysis so as to more reliably predict financial performance is clearly permissible and is arguably required.”


Copyright © 2008 Principled Investing LLC - All Rights Reserved Securities offered through Portfolio Resources Group, Inc., Member FINRA, SIPC, MSRB, FSI. Advisory Services provided through Portfolio Resources Advisor Group, Inc. (PRAG), a SEC registered investment advisor and a Portfolio Resources Group Company. Advisory accounts carried by TD Ameritrade Institutional, Schwab Institutional, and Pershing LLC. Member NYSE/SIPC, a subsidiary of The Bank of New York Mellon Corporation. Principled Investing LLC is a DBA of Krista Strohoffer who is an Investment Advisor Representative (IAR) of PRAG and a Registered Representative of PRG