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The act of looking beyond just the financials of any given investment at its social and environmental impact is known by many names:

  1. values-based investing
  2. faith-based investing
  3. green investing.

Industry professionals commonly refer to it as SRI. Historically this was referred to as Socially Responsible Investing. Today it is referred to more frequently as Sustainable and Responsible Investing.

This method of investing has several components: screening, advocacy and community investing. 

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Principled Investing LLC is a DBA of Krista Strohoffer who is an Investment Advisor Representative (IAR) of PRAG and a Registered Representative of PRG.